Baby & Parenting Blog

  1. 4-6 Month Milestones

    4-6 Month Milestones

    It feels like you blinked twice and arrived here. While it may well be a blur of fumbled night changes, daytime naps and unwashed hair, you’ve survived the first four months. Congratulations! This little person, the centre of your new world, is starting to develop their personality. Curious and captivated by their surrounds, they love to babble and giggle at your playful funny faces.

  2. Five Minutes With Simone Haag

    Five Minutes With Simone Haag

    Simone Haag is a Designer, Stylist and Real Living Magazine’s Melbourne Style Contributor. She is a mother to Goldie (2) Clover (6 mths) and fur baby Tank.

  3. Newborn Milestones

    Newborn Milestones

    Newborns are beautiful creatures—small, fragile and precious. We read books, attend workshops and ask our friends and family’s advice to mentally prepare for our new role as parents. Yet despite this, the reality of survival in week one is a rite of passage that sets you up for the ongoing challenge that is parenthood.

  4.  The Art Of Trans-Seasonal Layering

    The Art Of Trans-Seasonal Layering

    Australian living means spending your days in a highly changeable climate. Depending on where you’ve chosen to ‘build your nest’, investing in a wardrobe of versatile pieces—that can be styled for all seasons—is a must. Let us help you plan your child’s carefully edited selection of forward-thinking pieces that battle those mid-season chills.

  5. All Boys, All The Way!

    All Boys, All The Way!

    The reaction I receive when people learn of my all boy tribe can range anywhere from sympathy “you poor thing” to astonishment “four boys! Wow, you sure do have your hands full” and my pet hate, the common assumption we were “trying for a girl?” *insert eye roll*

  6. Tips For Styling A Nursery From Nicole Rosenberg From Little Liberty

    Tips For Styling A Nursery From Nicole Rosenberg From Little Liberty

    Nicole Rosenberg, from interior decorating business Little Liberty, shares her tips for styling a nursery - with a little festive touch. As we are all approaching the festive season I thought it would be fun to team up with Purebaby and put together a seasonally inspired unisex baby nursery. 

  7. Purebaby Interview - Eliza Svikulis

    Purebaby Interview - Eliza Svikulis

    We are lucky enough to have the incredibly talented lettering artist, Eliza Svikulis collaborating with us to bring our customers beautifully personalized gift cards over Christmas in some of our stores.
    We took the opportunity to ask Eliza about some questions we were curious about.

  8. Reflections Of A Dad

    Reflections Of A Dad

    (image source: Augustine Grace Photography and A Life Well Lived on Bloglovin')

    Read about the humorous and heart-warming reflections of a dad told from the perspective of comedian, screen writer and daddy blogger Justin Bechtold (

  9. Handling Mini Revolts

    Handling Mini Revolts

    While our team trawled through the romance, rebels and cries of revolution of 1789 France creating the new Liberté Collection, stories of our own experiences of mini revolts with toddlers began to unfold across the design table. 

    That delightful moment when you are in a public space and your little darling turns into a little rebel. Over tired, over stimulated and calling for your complete attention- many parents feel like this is the spotlight moment- how you handle your child when they are being far from perfectly behaved.

  10. Safe Sleep- Understanding Tog Rated Sleeping Bags

    Safe Sleep- Understanding Tog Rated Sleeping Bags

    As a first time parent, the world offers you a wealth of information about each and every choice you make for your little one. One much discussed area is that of sleep. A safe sleeping environment is critical for your small child, and the correct bedding is a crucial element in establishing your perfect sleep space. 

  11. First Birthdays

    First Birthdays

    Celebrating your child’s first birthday is a significant milestone, a special opportunity to not only honour the little person who has changed your world- but also a good chance to acknowledge that you have survived your first year of parenthood. 

  12. Welcome Parties And Baby Showers

    Welcome Parties And Baby Showers

    Mothers today have an abundance of choice when shaping the celebration of soon to arrive little ones.  In recent years, a delicious creativity has rippled through the space, giving birth to a novel menu of innovation shaping the customs for a new generation of mums.  With a constant ear to the ‘belly buzz’, we have collated some of our favourite ideas for your inspiration.

  13. Easter Eggs And Autumn Leaves

    Easter Eggs And Autumn Leaves

    The mornings are a little cooler, the skies clear and bright and soft leaves of gold and red are starting to appear, as the trees begin to turn. There’s a gentle hint of autumn in the air.

  14. Weleda - A Pure And Natural Beginning

    Weleda - A Pure And Natural Beginning

    As mothers we are always looking to support and nourish our babies and children in a gentle and natural way, being aware from the very beginning of what goes into their little bodies and on their delicate skin.

  15. Fairytales And Fables

    Fairytales And Fables

    Sharing stories with your little ones…. Fairytales and Fables

  16. Organic Cotton

    Organic Cotton

    At Purebaby we are passionate about the environment and committed to protecting and nurturing our planet. We use only organically grown and harvested cotton.

  17. Dressing Your Winter Baby

    Dressing Your Winter Baby

    It is hard to determine if your little one feels the cold as you do.  In the cooler months, clothing is best worn in several thin layers rather than one thick outer coat or all in one.   In winter, the change of temperature varies (in your car, outside in the elements, in your home) and having only one thick layer is not flexible.