About Us


Our Designs

Purebaby have a unique design handwriting that is timeless, imaginative and playful.

Our team of in-house designers and artists draw on our 15+ years of experience in babywear, to bring you functional pieces that are the most comfortable for your little ones.

As pioneers of beautifully designed babywear, we continue to innovate in our designs, with zip covers, fold-over mittens and easy snap fastenings to make dressing your little ones swift and easy.

Purebaby pieces are brought to life with beautiful characters and graphics that tell a story. Our designers pour hours into perfecting our unique prints, appliques and patterns, sometimes painting, sketching and hand stitching pieces to achieve the best result.

We draw inspiration from all stories, cultures, countries and animals to bring ranges that are worth collecting.


Each season at purebaby we work with a variety of fabrics to craft  our beautiful collections each season. Learn more about the benefits of organic cotton.

Organic Cotton Rib
Soft against the skin while providing a snug, comfortable fit. Strong and durable, cotton rib retains its memory, returning to shape once washed.
Used in growsuits, leggings, t-shirts and more.
Organic Cotton Jersey
Jersey provides a looser fit. It is comfortable to wear and retains its shape, making it perfect for growing babies.
Used in growsuits, t-shirts, sleepwear, sleeping bags and more.
Organic Brushed Fleece
Brushed fleece is a thicker fabric and is fluffy on the inside. As such, it’s very warm, making it perfect for the cooler months.
Used in tracksuits, rompers and more.
Organic Cotton Spandex Drill
A twill weave construction made from organic cotton with spandex. This allows for stretch and a comfortable fit.
Used in slim fitting pants and shorts.
Organic Cotton Voile
This lightweight fabric is perfect for summer dressing and layering.
Used in dresses, bodysuits and more.
Organic Cotton Cambric
This fabric is very similar to voile by heavier in weight.
Used in dresses, overalls and more.
Organic Cotton Muslin
This open weave fabric is lightweight and breathable. Soft and comfortable, it is also quick drying, which is ideal for little ones.
Used in muslin wraps (for swaddling) and sleeping bags.
Organic Knitted Cotton
This yarn feels beautiful and soft, making it perfect for newborn skin. A warm knit is perfect for layering on cold winter days.
Used in cardigans, blankets, leggings and more.
Organic Knitted Cotton/Wool
This signature yarn composition was designed for Purebaby. The organic cotton/wool makes it beautifully soft, whilst the woollen component provides extra warmth.
Used in cardigans, blankets, leggings and more.
Our cotton/silk fabric is delicate and lightweight which makes it perfect for special occasion.s Featuring a subtle sheen, it adds a touch of glamour.
Used in dresses, hats and bodysuits. Note – This product is not organic. While Purebaby endeavors to use organic cotton wherever possible, if the fabric cannot be sourced then a natural fibre is substituted.
Boiled Wool
This is a thick woollen knit that has been boiled to create a wonderfully durable fabric, which still feels soft. It’s created by a mechanical process using water and agitation, whereby knitted garments are shrunk, interlocking the fibres into a felt-like fabric.
Used in coats and jackets.
Cotton Denim
Our lightweight denim comes in a variety of colours and washes. A durable fibre, our denim is Oeko-Tex Standard 100 certified, which means no harmful chemicals are used in processing the fabric. This includes dyes and finishes such as zips and buttons.
Used in jeans, jumpsuits, dresses and more. Note – This product is not organic. While Purebaby endeavors to use organic cotton wherever possible, if the fabric cannot be sourced then a natural fibre is substituted.
100% Kid Leather and Suede
Purebaby leather is derived from cowhides. Being a natural skin it feels buttery soft, which is perfect for developing feet. It’s available in various colours and finishes.
Used in winter and summer footwear.
Wool is a natural insulator, trapping air within and between its fibres. Wool insulation is enhanced by the crimp of the wool fibre, which ensures the fibres stand apart from each other, trapping still air. This layer of trapped air is an excellent insulator.
Used in footwear.