About Us

Social Responsibility

Our Baby Footprint

As a market leader in GOTS certified babywear, Purebaby’s dedication to the planet and our children goes beyond our products.

Our entire end-to-end process, from the cotton through to our factory standards and production methods is certified by the Global Organic Textile Standard. We visit our factory regularly, maintaining close relationships and ensuring that the environment and conditions, including working hours and pay are of a high standard, and in line with the International Labour Organisation.

We are passionate about social and environmental sustainability, and supporting community organisations that provide care and support to families and communities in need.

While Purebaby is committed to the care of our planet and your children—as we design and produce quality products—we’re also passionate about supporting the following inspirational organisations, who all make a wonderful difference to our communities.

St Kilda Mums

St Kilda mums is a volunteer-run not-for-profit organisation based in St Kilda, Melbourne. The team rehomes new and pre-loved baby goods and nursery product to families in need. They believe that by reusing and recycling much-loved products they not only share the joy of motherhood with each other but save the earth’s precious resources too. Purebaby is a passionate supporter of this inspiring initiative, preparing emergency kits for families in need.

Discover more, volunteer, or make a donation to St Kilda Mums.

Global Sisters

Global Sisters exists to enable women to be financially independent and stand tall. The organisation provides a genuine alternative for women who aren’t able to participate in mainstream employment. By removing barriers they commonly face, Global Sisters makes self-employment a viable option for many women in the community. They do this by providing women with the tools, networks and resources to establish or grow a business. Their approach collectively allows ‘sisters’ to harness their potential and accelerate an idea into a thriving business. 

Mirabai Winford, Founder and Creative Director of Purebaby, is an ambassador and mentor to women participating in this program. Discover more about Global Sisters.